In partnership with act.3 we had the pleasure of ensuring adidas made an unforgettable impact with a show-stopping activation at the finish line of the iconic City 2 Surf, in Bondi Beach.

Built onsite in just 6 days, the large-scale curved structure measured 12x12 metres and featured a spiralling ramp that led visitors to a hero photo moment at the top, standing above the crowd with the iconic Bondi Beach as the backdrop, as well as a large adidas sports logo.

At the heart of the build stood a larger than life ADIZERO replica shoe, with meticulous detailing and scenic painting by our team to make it look as identical to the real shoe as possible, placed on top of a large truss column which was also finished in a scenic paint finish to replicate concrete. The internal and external walls of the build were wrapped in a printed custom concrete look vinyl.

The structure also integrated a number of light-box campaign imagery, infinity mirror shoe displays, a large curved shoe display with LED back lighting, a hero shoe display which housed a pair of the ‘Adizero Pro Evo 1’ and plenty of logo’s & signage throughout.

Creative Production: act.3

Set Build: Chopt Studio

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