Kerastase x Adore Beauty | PIM Group
Martin Place, Sydney
Kerastase x Adore Beauty | PIM Group
For PIM Group’s Adore Beauty x Kérastase campaign, Chopt created a luxurious pop-up experience in Martin Place built on our signature Chopt Block foundation. The activation featured a sculptural photo moment framed by oversized 3D acrylic flowers, complemented by a rich gold plaster finish and refined branding throughout.
Visitors entered through a curved archway with all lighting and electrical integrated seamlessly inside the build, including concealed LEDs that elevated the space.
A DDA-compliant ramp and an elegant mirror installation on the reverse side completed the design, creating an accessible, high-impact touchpoint for the launch of their hero hair oil.
Creative & Event Production: PIM Group
Set Build: Chopt Studio
Martin Place, Sydney
