Paramount +

2025

Paramount + 2025

We had the pleasure of partnering with Paramount + for the second consecutive year at the 2025 Formula 1 Austrtalian Grand Prix in Melbourne, delivering an unforgettable fan experience that turned heads across the track.

Rising an impressive 15 metres high, the colossal custom-built Paramount Mountain served a a bold brand beacon in the fan zone. Housed within its striking geometric facade were four immersive ski gondolas, each fitted out to transport racegoers into a cinematic Alpine journey - a playful nod to Paramount’s iconic logo and streaming adventures.

Designed and built entirely in-house by the Chopt team, this larger than life installation was a true team effort - a standout example of how we turn big ideas into unforgettable brand moments.

Creative Production: Chopt Studio

Set Build: Chopt Studio

View More Projects

Enquire Now

Formula 1 Grand Prix - Melbourne, Australia

Let’s get started…