
Paramount +
2025
Paramount + 2025
We had the pleasure of partnering with Paramount + for the second consecutive year at the 2025 Formula 1 Austrtalian Grand Prix in Melbourne, delivering an unforgettable fan experience that turned heads across the track.
Rising an impressive 15 metres high, the colossal custom-built Paramount Mountain served a a bold brand beacon in the fan zone. Housed within its striking geometric facade were four immersive ski gondolas, each fitted out to transport racegoers into a cinematic Alpine journey - a playful nod to Paramount’s iconic logo and streaming adventures.
Designed and built entirely in-house by the Chopt team, this larger than life installation was a true team effort - a standout example of how we turn big ideas into unforgettable brand moments.
Creative Production: Chopt Studio
Set Build: Chopt Studio
Formula 1 Grand Prix - Melbourne, Australia
