Prada Beauty | PIM Group
Machine Hall
Prada Beauty | PIM Group
We had the pleasure of working alongside creative agency PIM Group to bring their vision to life for Prada Beauty’s two-day showcase at Machine Hall in Sydney — a premium event celebrating the launch of the brand’s new beauty line.
Our scope included building all custom wall flats, some with a 10mm hatching detail and others set seamless onsite, while also including recessed TV screens, LED-lit niche shelving, and brushed stainless steel Prada Beauty logos. Additional hero elements included a plush red 2 tiered velvet stage and matching ottomans upholstered, a custom welded aluminium 2pac-painted red table, lipstick & eyeshadow plinths cladded in brushed silver & gold, and 2pac-painted triangular masterclass plinth, along with a fully welded masterclass table.
The result was a highly detailed, luxury build that reflected Prada’s elevated aesthetic and allowed guests to interact with the brand in an immersive, high-end setting.
Creative Production: PIM Group
Set Build: Chopt Studio
Machine Hall
