Shark Beauty x AFW | PIM Group
Carriageworks, Eveleigh
Shark Beauty x AFW | PIM Group
In collaboration with PIM Group, we delivered a custom-built salon experience for Shark Beauty, the major sponsor of Australian Fashion Week 2025. Located at Carriageworks, the activation invited fashion goers to engage directly with the brand through styling, product discovery, and immersive design.
At the heart of the space was a fully functioning salon area, where guests could have their hair styled using Shark Beauty tools. A dedicated VIP section provided an elevated experience, while a hero plinth desk showcased the latest products centre stage. To the side, a striking LED tunnel photo moment created a dynamic, shareable backdrop, while a large custom mirror installation amplified both atmosphere and function.
Blending premium finishes with clever spatial design, the activation delivered a bold, fashion-forward presence that reflected Shark Beauty’s role as a headline partner at AFW.
Creative Production: PIM Group
Set Build: Chopt Studio
Carriageworks, Eveleigh
