In partnership with Rizer, we delivered a suite of bespoke build items for an exclusive Tag Heuer party during the Formula 1 Australian Grand Prix 2025. Designed to reflect the brand’s precision and prestige, each element elevated the luxury event atmosphere while showcasing the iconic timepieces.

The activation featured 10 premium plinths to hero Tag Heuer watches in a gallery-like display, paired with striking neon signage that illuminated the pool area with vibrant brand energy. Guests entered through a custom-branded tunnel arch, setting the tone for the evening, before gathering around custom bars designed to blend seamlessly with the event aesthetic.

Executed with premium finishes and meticulous detail, the build transformed the private residence into a high-end showcase of both brand and lifestyle — perfectly aligned with the world of Formula 1.

Creative & Event Production: RIZER

Set Build: Chopt Studio

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